Words / B1

CHAHM/tʃɑːm/

Charm is a pleasant quality that attracts people: rustic charm; a charming smile; turn on the charm. Appeal is close; charisma is stronger and about personality. A lucky charm is a small object. Charming is the adjective. Charm as a verb means attract or please. Do not use charm for physical beauty alone — it includes manner and atmosphere.

Meaning

A pleasant quality that attracts people; also a small object thought to bring luck.

Examples

• “The old town has a lot of charm.”
• “The cottage has a rustic charm that photographs well.”
• “He can be charming in interviews, but the report is weak.”

Good to know

rustic / small-town charm. Adjective: charming. Object: a lucky charm. Stronger personality: charisma. Close: appeal.

Near in meaning

appeal

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