Words / B1

IM-ij/ˈɪmɪdʒ/

An image is a picture, or the way people think of a person or organisation: a digital image; public image; image of the city. A photo is a photograph; a picture is everyday; a reputation is what people believe about your character over time. Improve / damage / project an image. Imagery is a literary term for word-pictures. Do not write “an image for the company” when you mean reputation — public image is the set phrase.

Meaning

A picture, or the way that people think of a person or organisation.

Examples

• “The company wants to improve its public image.”
• “The advert used a strong image of a busy city street.”
• “The satellite sent back clear images of the storm.”

Good to know

public image. a digital image. improve / damage an image. Everyday: picture / photo. Longer-term character: reputation.

Near in meaning

picture

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