Words / B1

LORNCH/lɔːntʃ/

To launch is to start a product, campaign, or service in public, or to send a boat or rocket off. A launch is also a noun. Start is everyday; introduce is a close twin for policies. Do not use launch for quietly emailing one colleague. Apps: launch before winter pressures.

Meaning

To start a product, campaign, or service; also to send a boat or rocket off.

Examples

• “The trust will launch the app before winter pressures peak.”
• “The launch of the bus lane angered taxi drivers, which is the noun.”

Good to know

launch a product / campaign / inquiry. Noun: a launch. Everyday: start. Policy twin: introduce. NHS / council news.

Near in meaning

start

New