noun · B1

Logo

LOHG-oh/ˈləʊɡəʊ/

A logo is a small design that represents an organisation or brand. Badge and emblem are close twins; brand is the wider identity. Logos is the plural (not logo’s). Branding rules: do not put the NHS logo on an unofficial leaflet.

Meaning

A small design that represents an organisation or brand.

Examples

“Do not put the NHS logo on an unofficial leaflet.”
“The college changed its logo, not its name, after the merger.”

Good to know

a logo; logos. Close: an emblem / badge. Wider: a brand. Possessive mix-up: logo’s. NHS / council branding guidelines.

Near in meaning

emblem

New