Work and business / B1

ADV-uh-tyz-ing/ˈædvətaɪzɪŋ/

Advertising is the business of promoting products so that people buy them: an advertising campaign; spend money on advertising; online advertising. An advert / advertisement is one poster, clip, or notice; publicity is wider and can be free news coverage. Advertising is uncountable. An advertising agency plans campaigns. Do not write “an advertising” for one advert — use an advert (UK) or an advertisement.

Meaning

The business of telling people about products so they will buy them.

Examples

• “The company spends a lot of money on advertising.”
• “Online advertising now reaches more people than billboards.”
• “They hired an agency to run a national advertising campaign.”

Good to know

Uncountable: advertising. One item: an advert / advertisement. Wider coverage: publicity. Collocation: advertising campaign.

Near in meaning

publicity

Topics

New