Work and business / B1

BRAND/brænd/

A brand is the name and image of a product from a particular company: a well-known brand; brand name; own-brand (UK supermarket label). Make is close for cars (a make of car); label can mean the company or the tag. Brand-new means completely new — a different use of brand. Branding is the marketing activity. Do not use brand for a nameless generic item.

Meaning

The name of a product made by a particular company.

Examples

• “Which brand of coffee do you usually buy?”
• “Own-brand pasta is cheaper than the famous names.”
• “The company spent years building a trusted brand among parents.”

Good to know

a well-known brand. UK shops: own-brand. Cars often: make. Completely new: brand-new. Activity: branding.

Near in meaning

make

Topics

New