Words / C1

AYL-ee-uh-nayt/ˈeɪliəneɪt/

To alienate is to make someone feel unwelcome or hostile so that you lose their support: alienate voters, alienate a cohort. Estrange is the close twin, often of people who were close; win over sits opposite. Mocking the night sample in copy still leaves you needing that n.

Meaning

To make someone feel unwelcome or hostile, so that you lose their support.

Examples

• “Copy that mocks the night cohort will alienate the sample you still need in the n.”
• “Estrange is the close twin. Drive away is everyday. Inclusion is the claim. A sneer in a newsletter is the evidence against it. Rewrite the copy; keep the slice in the table.”

Good to know

Push someone away; lose their support. Close: estrange. Everyday: drive away. Mocking copy ≠ a kept sample.

Near in meaning

estrange

New