Words / C2

BROHM-yd/ˈbrəʊmaɪd/

A bromide is a dull, conventional remark, or an old sedative chemical: a comforting bromide, the usual bromide. A platitude (already in the dictionary) is a tired empty remark — the close twin; banality (already in the dictionary) is dull ordinariness, and a cliché (already in the dictionary) is a phrase worn out by use. “World-leading” is not a methods comment.

Meaning

A dull, conventional remark; also an old sedative chemical.

Examples

• “A bromide about “world-leading” is not a methods comment.”
• “A platitude is a tired empty remark (already in C2). Banality is dull ordinariness (already in C2). A cliché is a worn phrase (already in C1). A short true sentence can still be exact. A motto that never states the n is branding. Write the number; leave the sedative.”

Good to know

A tired, soothing commonplace. Close: platitude / banality (already in C2); cliché (already in C1). A motto is not an n.

Near in meaning

platitude, cliché, truism, commonplace

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