Words / B2

DEM-oh/ˈdeməʊ/

A demo is informal for a demonstration: a protest demo, or a display of how a product works: a software demo; on a demo. Demonstration is the full form; protest is the politics twin; trial is a product twin. Date the demo in the news source, then the turnout. Mix-up: demo vs demo(lish); memo; do not write demo for a finished concert set unless the source uses demo for a sample recording.

Meaning

A demonstration: a public protest march, or a display of how a product works (informal).

Examples

• “Date the demo in the news source, then the turnout, not a slogan.”
• “A product demo featured in the sales brief, which is the display sense — still name the model.”

Good to know

a protest demo; a software / product demo; a demo recording. Full form: demonstration. Trap: memo / demolish. Citizenship, computing, and music. A protest or a product display — date it or name the model.

Near in meaning

demonstration, protest, trial run

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