Words / B2

in-DORSM-uh-nt/ɪnˈdɔːsmənt/

An endorsement is public support or approval: union endorsement; celebrity endorsement. Endorse is already in the dictionary. Recommendation is close; sponsorship usually involves money and branding. On a driving licence, an endorsement is a penalty record — a UK-specific sense. Do not treat a like on social media as a formal endorsement.

Meaning

Public support or approval, often from a well-known person or organisation.

Examples

• “The union’s endorsement changed the tone of the campaign.”
• “The union’s endorsement changed the campaign’s tone.”
• “Celebrity endorsement of the drink drew a complaint to the advertising regulator.”

Good to know

an endorsement of / from; celebrity / political endorsement. Verb: endorse. UK driving licence: penalty endorsement. Money+brand: sponsorship.

Near in meaning

backing

New