Words / C1

FLAGSH-ip/ˈflæɡʃɪp/

A flagship is the most important product, course, or site used to represent an organisation: a flagship campus, a flagship degree. A showcase is a cousin; a pilot is new and unproven; the original sense is a naval command ship. Do not let a film crew stand in for a fire door that opens.

Meaning

The most important product, course, or site used to represent an organisation.

Examples

• “A flagship course still needs a fire door that opens, not only a film crew.”
• “Showcase is marketing. Lead is informal. A prototype is not yet the flagship. Prestige is a feeling. Statutory kit is a condition of opening. Shoot the film after the door works.”

Good to know

The lead offering of a body. Close: showcase. Contrast: a pilot. Original: a command ship. A crew ≠ a certificate.

Near in meaning

showcase

New