Words / C1

FUNDR-ayz-ing/ˈfʌndreɪzɪŋ/

Fundraising is the activity of collecting money for a cause or organisation: a fundraising drive, fundraising copy. Fund (already in the dictionary) is the pot of money; a warm appeal is comms, not a signed ethics minute.

Meaning

The activity of collecting money for a cause or organisation.

Examples

• “Fundraising copy is comms; the ethics minute still needs a signature.”
• “Appeal is the close twin. Campaign is wider. Warm copy is branding. A signature and a date are a file. Sign the minute; then send the appeal if the board still wants the cash.”

Good to know

Collecting money for a cause. Related: fund (already in the dictionary). Warm copy ≠ an ethics minute.

Near in meaning

appeal, campaign, soliciting

New