Words / C1

GLOHB-uh-lyz/ˈɡləʊbəlaɪz/

To globalise (US globalize) is to make a product, brand, or system operate worldwide. Globalisation (already in the dictionary) is the noun; internationalise is a cousin; local sits opposite. British spelling keeps -ise. A worldwide logo does not move a local fire certificate.

Meaning

To make something operate or compete worldwide (British spelling).

Examples

• “To globalise the brand is marketing; the fire certificate stays local.”
• “Expand is everyday. Globalisation is already in this course. Offshore is a different, often labour, story. Branding can travel. Occupancy law is the building you are in. File the local certificate; then the global deck.”

Good to know

Make worldwide (British -ise). Noun: globalisation (already in the dictionary). Contrast: local statutory kit. A brand tour ≠ a certificate.

Near in meaning

internationalise

New