Words / C2

HORT-uh-t-uh-ree/ˈhɔːtətəri/

Hortatory means strongly urging a course of action; exhorting (formal): a hortatory address, hortatory copy. To encourage (already in the dictionary) is everyday cheering-on; to urge (already in the dictionary) is to advise strongly, and to exhort (already in the dictionary) is to urge formally — the close twin. This batch: to proselytise is to try to convert someone to a belief, of recruitment not of a pep talk. “Lean in” is not a sampling frame.

Meaning

Strongly urging a course of action; exhorting (formal).

Examples

• “A hortatory “lean in” is not a sampling frame.”
• “To encourage is to cheer someone on (already in A2). To urge is to advise strongly (already in A2). To exhort is to urge strongly (already in C2). To proselytise is to try to convert someone (this batch). A short true sentence can still be plain. A motto that never states the frame is branding. Write the method; leave the pep.”

Good to know

Urging; exhorting (formal). Everyday: encourage / urge (already in this dictionary). Close: exhort (already in C2). This batch: proselytise. A pep ≠ a frame.

Near in meaning

exhortatory, urging, encouraging, didactic

New