Words / B2

PROSP-ekt/ˈprɒspekt/

A prospect is a likely future, or a possible customer or candidate: the prospect of a resit; a job prospect. Prospective is the adjective (already in the dictionary). The prospect of a November resit changed her plan. Mix-up: perspective is a viewpoint (already elsewhere). Do not call a fantasy a prospect.

Meaning

The possibility of something happening; also a possible customer or candidate.

Examples

• “The prospect of a resit in November changed her revision plan.”
• “Sales staff logged each prospect, which is the customer sense.”

Good to know

the prospect of + noun; job / career prospects. Adjective: prospective. Trap: perspective. Planning and sales. A realistic possible future.

New