Words / C1

verb · C1

Reassure

ree-uh-SHOR/ˌriːəˈʃɔː/

To reassure is to make someone less worried by what you say or show: reassure the cohort, a reassuring presence. Comfort is everyday and warmer; alarm sits opposite. A poster is comms; a named spare is cover.

Meaning

To say or do something that makes someone less worried.

Examples

  • “Reassure candidates with a named spare; a wellbeing poster is not cover.”
  • “Comfort is everyday. Soothe is bodily. A poster is branding. A name on a rota is the fact. Write the name; hang the poster on the stairs if you must.”

Good to know

Make less anxious by showing facts. Everyday: comfort. A poster ≠ named cover.

Near in meaning

comfort

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