Words / C1

REE-if-eye/ˈriːɪfaɪ/

To reify is to treat an abstract idea as if it were a concrete thing: reify a slogan, a reified cap. Idea (already in the dictionary) is everyday; branding is not a certificate.

Meaning

To treat an abstract idea as if it were a real thing (from idea, already in the dictionary).

Examples

• “Do not reify a slogan as an occupancy cap; cite the certificate.”
• “Idea is already in this course. Objectify is the close twin. A slogan is comms. A number on a certificate is the rule. Cite the number; then hang the slogan if the inspector still allows the sitting.”

Good to know

Treat an idea as a thing. Everyday: idea (already in the dictionary). A slogan ≠ a cap.

Near in meaning

objectify, concretise, embody

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