Words / C1

ri-VYVL/rɪˈvaɪvl/

A revival is a return to activity or popularity: a revival of vinyl, economic revival. Revive is the verb; survival is staying alive — different. Renaissance is a grander historical cousin. Do not call a first launch a revival.

Meaning

A return to activity, popularity, or strength.

Examples

• “The street saw a revival of independent bookshops.”
• “The street’s café revival lasted two summers and one rent rise.”
• “A medical team revived the patient; a fashion revival is the cultural sense.”

Good to know

A coming back to life/fashion. Verb: revive. Mix-up: survival (staying alive). First-time launch: not a revival.

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