Words / C1

RET-uh-rik/ˈretərɪk/

Rhetoric is the craft of persuasion, or (often dismissive) impressive empty language: campaign rhetoric, a course in rhetoric. Rhetorical questions are asked for effect, not information. Oratory is speech-making; spin is everyday political distrust. Do not call a data table rhetoric.

Meaning

The skill of persuasive speaking or writing; also language that sounds impressive but is empty.

Examples

• “Campaign rhetoric promised “choice” while closing the only clinic.”
• “The rhetoric of “choice” sat beside a map with one remaining clinic.”
• “Rhetorical skill can still tell the truth; empty rhetoric is the insult sense.”

Good to know

Persuasive craft; also empty impressive talk. rhetorical question. Everyday distrust: spin. Not a spreadsheet.

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