Words / B2

SPONS-uh-ship/ˈspɒnsəʃɪp/

Sponsorship is money given to support a person, event, or organisation, usually for publicity: kit sponsorship; a sponsorship deal. Funding is wider; a grant often has no logo. Kit sponsorship is not a grant. Verb: sponsor (already in the dictionary). Mix-up: friendship; response. Do not hide a sponsor as a donation if a logo is required on the accounts.

Meaning

Money given to support a person, event, or organisation, usually for publicity.

Examples

• “Kit sponsorship is not a grant: declare it on the accounts line.”
• “Exam-board sponsorship of a prize still needs a fairness note, which is the ethics sense.”

Good to know

sponsorship of / deal; under the sponsorship of. Wider: funding. Verb: sponsor. Trap: grant (often no advert). Business and sport. Money for publicity, not a silent gift.

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