Words / B2

TRAYDM-ahk/ˈtreɪdmɑːk/

A trademark is a legally protected name or symbol: register a trademark; trademark infringement. Brand is wider; logo is the picture. TM and ® are symbols. Do not call a generic word your trademark in an essay without the legal sense. IP law: trademarks, patents, copyright (copyright is already in B1).

Meaning

A legally protected name or symbol used on a company’s goods.

Examples

• “Using another firm’s trademark in the logo led to a legal letter.”
• “They registered the trademark before the product launched.”

Good to know

register / infringe a trademark; a registered trademark. Wider: brand. Picture: logo. Related IP: patent / copyright. Symbols: TM / ®.

Near in meaning

brand

New