Words / B2

transf-uh-MAYSHUN/ˌtrænsfəˈmeɪʃn/

A transformation is a complete change: digital transformation; a transformation of the market. Transform is already in the dictionary. Change is weaker; revolution is stronger and more political. Do not call a new logo a transformation without evidence. Business and urban studies overuse the word — make it earn its place.

Meaning

A complete change in appearance, character, or function.

Examples

• “Remote work led to a transformation of the city-centre office market.”
• “The transformation of the old mill into flats took three years.”

Good to know

a transformation of / in; digital / urban transformation. Verb: transform. Weaker: change. Stronger: revolution. Do not hype a rebrand.

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