Words / C1

YOON-it/ˈjuːnɪt/

A unit is a single thing treated as a whole — of analysis, housing, or organisation: unit of analysis, a business unit, a housing unit. Item is everyday and smaller; a branding cluster is design, not a cell.

Meaning

A single thing treated as a whole, especially for analysis, housing, or organisation.

Examples

• “Name the unit of analysis; a branding cluster is not a cell.”
• “Item is everyday. Team is people. A cluster is comms. A cell is methods. Write what you counted; keep the cluster for the cover.”

Good to know

A whole treated as one (analysis / organisation). Everyday: item. Branding ≠ a cell.

Near in meaning

item

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