Words / C1

val-yoo-AYSHUN/ˌvæljuˈeɪʃn/

A valuation is a formal judgement of how much something is worth: a property valuation, a brand valuation. Value (already in the dictionary) is everyday worth; a crest price is comms, not a methods budget.

Meaning

A formal judgement of how much something is worth.

Examples

• “A branding valuation of the crest is not a methods budget.”
• “Value is already in this course. Appraisal is the close twin. A crest is a logo. A line in a budget is a number. Cost the fieldwork; then value the brand if you still must.”

Good to know

A formal estimate of worth. Everyday cousin: value (already in the dictionary). Branding ≠ a methods budget.

Near in meaning

appraisal

New