Work and business / B1

MAHK-it-ing/ˈmɑːkɪtɪŋ/

Marketing is advertising and selling: a marketing campaign; work in marketing; digital marketing. Advertising is one part; sales is closing the deal; marketing is the wider plan. Market is the noun for where buying happens (already in the dictionary). Uncountable as a department or activity. Do not use marketing for a single handwritten poster unless you are joking.

Meaning

The work of advertising and selling a product or service.

Examples

• “She works in marketing for a supermarket chain.”
• “She moved from journalism into marketing for a charity.”
• “The marketing campaign overpromised what the app could do.”

Good to know

work in marketing; a marketing campaign (uncountable activity). Part: advertising. Closing deals: sales. Not one homemade poster.

Near in meaning

advertising

Topics

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