Work and business / B1

pr-uh-MOHT/prəˈməʊt/

Promote means help something become more popular, or give someone a higher job. Promote a product; promote healthy eating; she was promoted to manager. Advertise is mainly paid publicity; encourage is about people and behaviour. Promotion is the noun for both meanings. A promotional offer is an advert phrase. Demote is the opposite for jobs.

Meaning

To help something become more popular, or to give someone a better job.

Examples

• “The school promoted reading for pleasure.”
• “The campaign promotes safer cycling.”
• “He was promoted after two years in the role.”

Good to know

promote a product / an idea. be promoted to + job. Noun: promotion. Paid ads: advertise.

Near in meaning

encourage

Topics

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